Fathers Day Promotion and Planning for a Retail Jewelry Business

Fathers Day Promotion and Planning for a Retail Jewelry Business<br /><br />Many people think of jewelry as a great gift for Mothers Day, but what about for Fathers Day, too? Running an art gallery/jewelry retail shop myself, Fathers Day is actually a holiday which I promote actively and find to be very good for my business. If you are a jewelry retailer, dont forget Fathers Day this year as it comes around on the third Sunday of June. Here are some things to think about in order to plan for and promote your jewelry business successfully as a Fathers Day shopping destination. 1. Stock up on mens jewelry items, if you dont carry them already.<br /><br />Popular mens jewelry that makes great gifts for Fathers Day include sterling silver chains, bracelets, and pendant charms. Classic chain styles such as the Figaro, Mariner or Cuban Link are always good choices for men, and can be offered to customers looking to stay in the $20 50 price range dependent on length and silver weight. Silver cuff bracelets with Tribal or Celtic patterning can be excellent choices as well, especially for more youthful fathers, and can be offered in the $50 $100 range. For those customers looking for something more unique or higher end $100 to $250+, consider investing in some Bali silver chains in thicker widths.<br /><br />Sterling pendants are a good option for the younger customer who may not have more than $15 30 to spend, and popular choices for men include Chinese script symbols Dragon, Strength, or Courage, Zodiac signs, animals such as scorpions and tigers, or sports team logos. A chain and pendant combination can be a great gift to suggest if perhaps a mother and child come in together looking for a jointly purchased Fathers Day gift.<br /><br />Remember that men typically need bigger sizes in jewelry than women. For chains, be sure to have selections of 20, 24, and 30 inches in length available and in thicker widths. 24 is generally good to recommend to a customer who may not be sure what length necklace to buy for his or her Fathers Day gift recipient. In bracelets, have 8, 8.5, and 9 lengths available to choose from for men. Because jewelry sizing can be tricky, make sure to have multiple lengths in the same styles available so that if necessary the customer can exchange for a different size after the holiday.<br /><br />Rings are very difficult to buy for another person unless you know their ring size. Therefore they are not typically a style of jewelry I would recommend to customers as a Fathers Day gift unless they know the recipients size, and that he is a fan of wearing mens rings.<br /><br />If you work with artists who create beaded jewelry, see if they can provide you with some more masculine styles of jewelry for Fathers Day if they dont already. Think darker, neutral colors, larger beads in squared, rectangular cuts, and materials such as wood, hematite, and onyx with perhaps a touch of coral or turquoise for subtle color. Leather can be good as well, just avoid sparkly glass and crystal. While a beaded necklace or bracelet may not be to every mans style, some fathers would likely appreciate the more handmade touch of such a gift, if they have more artistic taste.<br /><br />2. Dont forget gift boxes and wrapping suited for Fathers Day.<br /><br />Gift packaging is an important service to offer around a holiday such as Fathers Day. Make sure you are well stocked in boxes, wrapping paper, labels and ribbons which fit the occasion. Put away the flowery, pink and purple boxes for a while and stock up on some nice masculine patterns and colors. Neutral earth tones, black, silver and gold, or plaid patterns can all be good choices. You might even want to have a small assortment of Fathers Day cards on hand in case a customer is in a rush and just needs a simple card to go with their jewelry gift.<br /><br />3. Run special Fathers Day sales on appropriate jewelry items.<br /><br />Customers are sure to expect youll be offering special promotional prices in anticipation of Fathers Day sales. I generally would recommend starting with a 20 25% sale on appropriate jewelry beginning two weeks before Fathers Day begins. For last minute shoppers, push with an additional discount 30 40% for the Friday and Saturday immediately before Fathers Day and perhaps a big blowout discount 50% or more on the day itself, if your business is going to be open. If you dont normally carry a lot of mens jewelry, you dont want to end up with it stuck in your inventory for months or until Christmas rolls around, so be aggressive with the sales. Know that youre competing with the big department stores and jewelry retail chains that many people think of when shopping for holiday gifts, so offer competitive enough pricing and deals that customers will come to you instead. Just be sure of the profit margins you need to maintain in order to make the holiday a successful experience for your retail business.<br /><br />4. Spread the word about your Fathers Day sales and selection.<br /><br />Finally, dont forget to let your customers know they can come to you for great, unique Fathers Day gifts. Make sure you have sale signs in your windows, and window displays emphasizing your jewelry for men. Get the word out via your Twitter stream, Facebook fanpage, and your website. In the weeks coming up to Fathers Day, let your customers know in advance of your upcoming sales and promotions for the event.<br /><br />I hope these tips and recommendations will help your jewelry retail business have a successful and profitable Fathers Day! Personal experience at Spacial Anomaly Gallery.<br /><br /> Fathers Day, Wikipedia.<br /><br />Published by Nicole Pellegrini<br /><br />My greatest passions in life are art, food, music, and travel all of which I love to combine whenever possible for the most fun and excitement. Living in the Philadelphia area for over 15 years, I have muc. Fathers Day Gifts for Poker Playing DadsIs your dad a member of the ever growing poker craze? If so, this hobby will give you a lot of opportunities for gift selections for Fathers Day.<br /><br />Related ContentHomemade Fathers Day Gifts for KidsThe Top Affordable Fathers Day Gifts for 2009Top 5 Fathers Day Gifts Under $20Six Fathers Day Gifts to MakeTop 10 Fathers Day Gifts Best Personalized Fathers Day GiftsTop 5 Fathers Day Gifts for 2010